Business

Local SEO Marketing for Small Businesses

Small businesses need to be found in order to experience success! Local SEO marketing professionals help small business websites show up on the first page of results on Google, Bing, and Yahoo in order to attract more customers. Small business owners have enough to do when it comes to managing inventory, sales, and employees, so hiring out local SEO marketing is a wise idea. However, it is essential to hire experienced, reliable search engine optimization consultants in order to make the most of the money invested in this marketing strategy. The top three local SEO marketing consultants for small businesses are CAE Marketing, Search Berg, and Website Rocket. Here are important questions to ask when seeking out local SEO marketing for small businesses.

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How does this company improve SEO rankings for small businesses?

Clients of local SEO marketing firms benefit from strategies that have been put into place over time. While they may not tell you every step of their process, it's important for small business owners to know that there is a process in place, starting with an SEO audit and identification of the best keywords to use.

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What experience do you have improving local SEO rankings?

Small brick-and-mortar businesses need to attract local customers to keep sales up. An SEO consultant needs to have experience in placing businesses in the top search results for people who are nearby and searching online.

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What references do you have?

A reputable company specializing in local SEO marketing for small businesses should have a list of past and current clients that can be used as references. These references should be able to confirm that the company had a positive impact on search rankings.

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How often will the local SEO marketing company communicate?

Small business owners are busy, sure, but they still need to be informed of website changes and receive reports on progress being made. A typical amount of communication is once a month, either in person or by phone, Skype, texting, or email.

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How does this local SEO consultant measure success?

It can take a long time for small businesses to reach the first page of search results, much less the top result. Success is instead measured by how much traffic is sent to clients' websites as well as where that traffic comes from. Experienced and knowledgeable consultants will use tools like Google Analytics to track links, rankings, keywords, and more in order to measure success.

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How much do local SEO marketing services cost?

Clients can pay local SEO marketing consultants by the hour, by the project, or by retainer. These charges can vary from $25 to over $100 an hour, depending on the size of the company and the services needed, among other factors.

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Can you guarantee that my small business site will rank #1 in major search engines?

This is the easiest question to ask to see if an SEO marketer is legitimate or not. Local SEO marketers who have knowledge and skills know how difficult it is to get a website to the #1 spot in any search - honest marketers will tell you that, not guarantee that it can be done.

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Do you follow Google best practices?

Small business owners should choose consultants who strictly abide by the webmaster best practices posted by Google. These guidelines prohibit tricks like spammy content and hidden links, among other behavior. Websites that don't adhere to these guidelines can be banned from search results altogether.

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