Rate This:Choosing the Best Ecommerce Domain Name
Choosing an ecommerce domain name is an important step in establishing a popular brand. This is a long-term investment that can help solidify a brand and improve online traffic. While there are no hard-and-fast rules for creating ecommerce domain names, there are best practices that every business owner should be aware of. Along with unique to your niche, an ecommerce domain name should be short, easy to remember, simple to say, and not used by anyone else. There are many other considerations when choosing a domain name. Ask these questions when exploring which ecommerce domain name may be right for your needs.8 Active Questions | Add a Question
Whatever the domain name, it needs to work well with the business logo and overall brand. While the ecommerce domain name doesn't need to copy your brand name exactly, it should have some words in common for brand consistency.
Regardless of the brand name, the domain name needs to still be similar but as short as possible. While a domain name can be up to 67 characters, this can lead to mistakes for people who are trying to type the name and find your website. Try and keep the eccomerce domain name at or below 20 characters.
When it comes to creating a business domain name, it's important to not be cute. Use correct spelling and avoid numbers and hyphens. Make it as simple as possible for customers to find your business online.
Using an ecommerce domain name that both references your brand and business niche can help drive organic traffic to the website. Identify and then use keywords when possible when choosing an ecommerce domain name.
These can be used as a way to get ideas flowing. Domainr and NameStation are two popular domain name generators that don't cost anything. These help cobble together domain name ideas based on brands and business names in differing lengths.
There are domain name registrars that manage the purchase of ecommerce domain names. Popular online brokers are GoDaddy, HostGator, and BlueHost.
These can cost as little as $.99 to register. These companies also offer web hosting, site design and development services, and even email services for additional fees.
Keep in mind that an ecommerce domain name is a long-term game. After doing the keyword and branding research, purchase the domain name for at least five years if possible. Longevity helps relevant ecommerce domain names rank with search engines as trustworthy businesses.
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