Does your small business need an awesome logo? First, you'll want to find a company that will do a great job for an affordable price. After evaluating numerous companies, these are our top three logo design services that won't cost you a fortune -- they are Pixels Logo Design, Design Proficient and Deluxe. However, choosing a company is only a piece of the puzzle. Most companies will need some guidance about the kind of logo you want, and the insights you provide could be the difference in whether your logo is good or outstanding. Don't pay for a logo more than once; do it right the first time around. Read on for eight free tips to get an awesome logo for your small business.
Color is an important part of your branding, and your logo should make people think about your brand. Keep it simple with just a few colors.
Is this logo recognizable without text?
Most logos have text on them, but the best logos don't need words to be effective. You'll want words on your logo until your business is established in your community. Eventually, though, your company might benefit from a logo that stands firm on its own.
Does this logo look too much like a competitor's logo?
This is especially important for small business owners. Before reaching out to logo design companies, make sure your proposed logo isn't remotely similar to competing small businesses in your area.
How many ways can this logo be interpreted?
Simple logos can be great. But if you really want to catch people's attention, try suggesting a logo that incorporates two symbols that are important to your business. It's a great way to generate discussion about your brand.
Is this logo too cliche?
Logo designers often fall into traps of basing their work too heavily on popular trends. As a result, a lot of new logos from any given time period may look the same. Don't base your ideas off of more popular companies; strive for originality.
How original is this logo's font?
The font of your logo's lettering can make all the difference in the world. For even more of an impact, as design companies whether they can craft an original custom font specifically for you. This will also help prevent your logo from being copied.
Is this logo too abstract for my small business?
You might have some abstract thoughts about what your business might someday become -- but your customers don't. To them, your business has a specific purpose. Your logo should reflect that purpose and not an abstract work of art.
How will this business logo look in small sizes?
Your small business logo will appear in numerous small places. Think about how your proposed design might look on business cards, brochures, letterheads and more. A logo that's too complex simply won't look good in real-world applications.